EXPLORING FACTORS INFLUENCING USERS’ INTENSTION TOWARDS CONTINUED USE OF CURRENT FITNESS APPLICATIONS IN THE CONTEXT OF SAUDI ARABIA
This dissertation focuses on the factors that influence Saudi users’ continuous usage decisions with respect to the context of fitness apps. In this empirical study, the online questionnaire is used for data collecting. First, this study reviews existing literature as the theoretical foundation to f...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58503/ |