In Virtual Travel Communities, to examine an extended model of the theory of planned behavior used to explain how identified factors to affect co-creation intentions

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In Virtual Travel Communities, to examine an extended model of the theory of planned behavior used to explain how identified factors to affect co-creation intentions

With dramatic improvements in technologies, there is an increasing number of scholars and practitioners studying value co-creation between customers and firms. Within the Chinese context of virtual travel communities (VTCs), value co-creation between firms and customers is mainly manifest in the VTC...

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Bibliographic Details
Main Author:	LI, LI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58477/

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