In Virtual Travel Communities, to examine an extended model of the theory of planned behavior used to explain how identified factors to affect co-creation intentions
With dramatic improvements in technologies, there is an increasing number of scholars and practitioners studying value co-creation between customers and firms. Within the Chinese context of virtual travel communities (VTCs), value co-creation between firms and customers is mainly manifest in the VTC...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58477/ |