Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK

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Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK

Social media marketing provides huge opportunities for companies. In particular, the advent of mobile devices has enabled businesses to communicate directly with consumers through Internet marketing campaigns, regardless of location or time. However, the field of social media marketing still needs f...

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Bibliographic Details
Main Author:	Liu, Jing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	persuasion knowledge model advertising avoidance Instagram advertising
Online Access:	https://eprints.nottingham.ac.uk/58414/

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