Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
Social media marketing provides huge opportunities for companies. In particular, the advent of mobile devices has enabled businesses to communicate directly with consumers through Internet marketing campaigns, regardless of location or time. However, the field of social media marketing still needs f...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/58414/ |