The Effects of Personality Traits and Processing Fluency on Visual Social Media Content

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The Effects of Personality Traits and Processing Fluency on Visual Social Media Content

Social media’s increasing popularity among people and its multipurpose capacity of entertainment, information and consumption has made businesses and marketers increase their presence in them in order to reach consumers and promote their products to them. In order to attract consumers, they make use...

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Bibliographic Details
Main Author:	Lazarou, Katerina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	personality traits need for cognition sensation seeking processing fluency perceptual fluency product visualization social media
Online Access:	https://eprints.nottingham.ac.uk/58318/

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