The Effects of Personality Traits and Processing Fluency on Visual Social Media Content
Social media’s increasing popularity among people and its multipurpose capacity of entertainment, information and consumption has made businesses and marketers increase their presence in them in order to reach consumers and promote their products to them. In order to attract consumers, they make use...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/58318/ |