The implementation of a novelty concept and measurement model for a developing B2B marketplace

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The implementation of a novelty concept and measurement model for a developing B2B marketplace

Regardless of the market on which the company operates - B2B or B2C, brand and customer experience are the keys to success in the modern world. The B2C companies succeeded in adapting to the new trends, while B2B companies didn’t keep pace and missed the opportunity to experience the competitive adv...

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Bibliographic Details
Main Author:	ILIESCU, R I
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58312/

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