The Effect of Social Commerce Information Sharing on Hotel Booking Intention in China
Social commerce – “social media + e-commerce” – is a new market place for both consumers and marketers. Also considering the consumers’ uncertainty brought by intangible service domain, therefore, this paper explores the relationship between social commerce information sharing and hotel booking inte...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58273/ |