Examining the Impact of Green marketing on Consumer Engagement in Social Media Environment

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Examining the Impact of Green marketing on Consumer Engagement in Social Media Environment

Purpose: This research aims to explore the impact of green marketing in the social media environment on consumer engagement. To explore the impact, the researcher identified how green marketing influence the purchase intention on social media environment and the most crucial factor influence consume...

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Bibliographic Details
Main Author:	Zhang, Siyu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	green marketing consumer behavior consumer engagement brand awareness ethical consumption social media.
Online Access:	https://eprints.nottingham.ac.uk/58155/

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