Examining the Impact of Green marketing on Consumer Engagement in Social Media Environment
Purpose: This research aims to explore the impact of green marketing in the social media environment on consumer engagement. To explore the impact, the researcher identified how green marketing influence the purchase intention on social media environment and the most crucial factor influence consume...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/58155/ |