The nature of conflict in design agency-supplier-business customer triads in NPD projects
The dissertation aims to examine the inter-organizational relationship and conflict in design agency- supplier-business customer triads during new product development, especially how to manage the inter-organizational conflict among three parties. The previous studies have primarily focused on the d...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58037/ |