QR Code

The influence of brand image on Chinese consumers’ decision-making process in the smartphone market

In recent years, the Chinese mobile phone market has grown rapidly, showing the diversification of brands and products. With the increased competition, economic downturn and the reduced frequency of consumers changing mobile phones, mobile phone brands that are not favored by consumers are gradually...

Full description

Bibliographic Details
Main Author:	Zhang, Danye
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	brand image consumer decision-making process Chinese mobile phone market
Online Access:	https://eprints.nottingham.ac.uk/57988/

Similar Items

Influences of Branding on Consumer Purchase Decision Making Process: An Empirical Research in Chinese Real Estate Agency Industry
by: Ou, Jia-Lin
Published: (2020)

Decision Making Behaviour on the Choice of UK Business School: A Chinese Cultural Perspective
by: Xun, Jiyao
Published: (2006)

The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China
by: Cheng, Chi-Wen
Published: (2006)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
by: Alwie, Aryaty
Published: (2001)

Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari
by: Bakhari, Mohd Azlan
Published: (2013)

Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products
by: Chaisitthiroj, Nussara
Published: (2007)

Examining how brand image influences consumer purchasing
by: GOEL, AKANSH
Published: (2017)

Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
by: Abg Ali, Nur Izyan Alyani
Published: (2019)

Influence of brand name on consumer decision making among UiTM Malacca City Campus students: ‘a study on international fast food industry’ / Julaiha Mohammad Marzuki and Nur Hidayah Syasya Zamri
by: Mohammad Marzuki, Julaiha, et al.
Published: (2016)

Sustainable Luxury: Understanding Motivations for Consumer Purchase Decisions and Strategies to associate Brand Image with Sustainability
by: Agarwal, Manil
Published: (2011)

A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi
by: Sarimon, Noor Amirah, et al.
Published: (2014)

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
by: Md Othman, Mohamed Noor Hafidz
Published: (2011)

An Analysis of International Student Recruitment for UK Business Schools: A Chinese and Indian Cultural Perspective
by: Cooley, Victoria Laura
Published: (2008)

Phenomenological study on the lived experience of millennial moms decision-making process in choosing birthplace
by: Ismail, Farah Raihana
Published: (2022)

Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
by: Mohd Salim, Syazwani
Published: (2019)

Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach
by: Li, Chunxiao, et al.
Published: (2016)

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin
by: Jamaluddin, Abdul Azim
Published: (2019)

Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
by: Mohd Terudin, Muhammad Hairi Hizwan
Published: (2019)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
by: Saad, Nur Amalina
Published: (2019)

Does consultation improve decision-making?
by: Isopi, Alessia, et al.
Published: (2014)

Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers
by: Tam, Kwok Keung
Published: (2007)

Can Chinese students make a rational decision when choosing university and university course?
by: Niu, Lili
Published: (2007)

A song and dance: branded entertainment and mobile promotion
by: Grainge, Paul
Published: (2012)

Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000)

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek
by: Sidek, Sabariah
Published: (2009)

A comprehensive fuzzy decision-making method for determining optimum machining strategy in production line improvement
by: Alazemi, Fahad KH A O H
Published: (2021)

Experiments on confidence calibration and decision making
by: Murad, Zahra
Published: (2015)

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
by: Marti, Mohammad Ikhwan
Published: (2008)

Communication across languages and cultures - A perspective of brand name translation from English to Chinese
by: Sang, J., et al.
Published: (2008)

Government policy and healthcare management: proposal of a shared decision-making model
by: Petrillo, Antonella, et al.
Published: (2015)

Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria
by: Zakaria, Mohd Khairul Amri
Published: (2010)

Viability of remanufacturing practice: a strategic decision making framework for Chinese auto-parts companies
by: Abdulrahman, Muhammad Dan-Asabe, et al.
Published: (2015)

Risk preferences in surrogate decision making
by: Batteux, Eleonore
Published: (2020)

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
by: Phau, Ian, et al.
Published: (2009)

What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer
by: Mahajan, Nikhil
Published: (2006)

INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
by: Zheng, Fayu
Published: (2006)

NOKIA'S MARKETING STRATEGIES IN INDIA
by: Daga, Nikunj
Published: (2007)

Risk preferences in surrogate decision making
by: Batteux, Eleonore, et al.
Published: (2017)

Differences in the Linguistic Features of Text Messages send with an Alphanumeric Multi-Press Keypad Mobile Phone versus a Full Keypad Touchscreen Smartphone
by: Kent, Sarah, et al.
Published: (2012)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)