The influence of brand image on Chinese consumers’ decision-making process in the smartphone market
In recent years, the Chinese mobile phone market has grown rapidly, showing the diversification of brands and products. With the increased competition, economic downturn and the reduced frequency of consumers changing mobile phones, mobile phone brands that are not favored by consumers are gradually...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/57988/ |