The Impact of Celebrity Endorsements Used in Television Advertisements on Children’s Pester Power in China
Children nowadays are playing an increasingly important role in family purchase decision-making. Television advertising has been regarded as one of the most influential consumer socialisation agents which enable children to gain knowledge about consumption and a highly debated probable cause of pare...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/57945/ |