Motivation of self-gift consumption in fashion goods

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Motivation of self-gift consumption in fashion goods

This study aims to determine the most important motivations for self-gifting in a particular context of fashion goods. Through the statistical analysis of the data obtained from online surveys, the self-gifting motivation was studied in a quantitative way. The findings show that motivations asso...

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Bibliographic Details
Main Author:	Du, Shengye
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57907/

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