Motivation of self-gift consumption in fashion goods
This study aims to determine the most important motivations for self-gifting in a particular context of fashion goods. Through the statistical analysis of the data obtained from online surveys, the self-gifting motivation was studied in a quantitative way. The findings show that motivations asso...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/57907/ |