Current Situation of International Fast Fashion Development in China and Analysis of Chinese Consumer Behavior on Fast Fashion

In recent years, the development of international fast fashion has gradually slowed down, especially in the Chinese market. The main purpose of this paper is to analyze the development status of international fast fashion in China. This paper mainly analyses the reasons for the slow development of i...

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Bibliographic Details
Main Author: Li, Lina
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2019
Online Access:https://eprints.nottingham.ac.uk/57819/