The analysis of return policy in the UK based on scorecard
The return policy is a vital part of every retailer. Consumers may return the product for a variety of reasons, such as product colour or size error, poor functionality, damage during shipping, or regret the impulse of purchase. This study aims to find what is a good or poor return policy, and the ‘...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
|
| Online Access: | https://eprints.nottingham.ac.uk/57787/ |