Strategic Cost Management of Low Cost Airlines in China: Value chain perspective
China's air transport industry has grown dramatically in recent years. In general, industries with fast-growing demand are highly profitable. However, this is not the case with airlines, which usually less profitable (Doganis 2010). In order to improve their profitability, airlines need to impr...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/57775/ |