The key factors influencing the purchase intention towards LCCs: the case of Chinese college students

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The key factors influencing the purchase intention towards LCCs: the case of Chinese college students

The aviation market of China has become the second largest one in the world and its rapid growth is predicted to continue in next decades. However, few academic attentions have been given to the underdevelopment of LCCs in China and the behaviors of Chinese air passengers, especially college student...

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Bibliographic Details
Main Author:	Zheng, Xuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	LCCs Purchase Intention Chinese college students TPB Model
Online Access:	https://eprints.nottingham.ac.uk/57529/

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