The key factors influencing the purchase intention towards LCCs: the case of Chinese college students
The aviation market of China has become the second largest one in the world and its rapid growth is predicted to continue in next decades. However, few academic attentions have been given to the underdevelopment of LCCs in China and the behaviors of Chinese air passengers, especially college student...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/57529/ |