Exploring online education management perceptions of internal marketing’s impact on service quality co-created value and satisfaction

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Exploring online education management perceptions of internal marketing’s impact on service quality co-created value and satisfaction

With the rise of customer-centric marketing orientation, internal marketing has become an increasingly popular research topic in the academic community. Compared with external marketing, internal marketing attaches more importance to employees' multi-functional role in improving customer satisf...

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Bibliographic Details
Main Author:	Zhou, Kaiyao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57434/

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