Exploring online education management perceptions of internal marketing’s impact on service quality co-created value and satisfaction
With the rise of customer-centric marketing orientation, internal marketing has become an increasingly popular research topic in the academic community. Compared with external marketing, internal marketing attaches more importance to employees' multi-functional role in improving customer satisf...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
|
| Online Access: | https://eprints.nottingham.ac.uk/57434/ |