Winning against MNCs in emerging markets: strategies of domestic firms in India

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Winning against MNCs in emerging markets: strategies of domestic firms in India

The study addresses the less-explored issue of how domestic companies in the emerging markets counter the challenges from the multinational corporations (MNCs) on their own turf. Prior literature on the topic widely adopts a pessimist approach towards domestic firms and argues that global companies...

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Bibliographic Details
Main Author:	Arora, Sanchit
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57262/

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