Winning against MNCs in emerging markets: strategies of domestic firms in India
The study addresses the less-explored issue of how domestic companies in the emerging markets counter the challenges from the multinational corporations (MNCs) on their own turf. Prior literature on the topic widely adopts a pessimist approach towards domestic firms and argues that global companies...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/57262/ |