| Summary: | The study addresses the less-explored issue of how domestic companies in the emerging markets counter the challenges from the multinational corporations (MNCs) on their own turf. Prior literature on the topic widely adopts a pessimist approach towards domestic firms and argues that global companies enjoy significant advantages over domestic firms in head-to-head competition. This study contradicts these arguments by developing in-depth case studies and analysing competitive strategies of the domestic firms in India based on triangulation of primary and secondary data.
The study qualitatively identifies the competitive strategies of 3 successful and growing Indian firms possessing a significant market share in their respective industries. Indian empirical context was adopted as the number of studies focusing on the strategies implemented by MNCs in India is higher and a little has been studied about how Indian firms developed competitive advantage and responded to the challenges by MNCs.
Analysis broadly supports and concludes that domestic companies that are ambitious and growth-oriented are set to grow in influence and reach, despite head-to-head competition with the MNCs.
Keywords: Emerging markets, Competitive strategies, Competitive advantage, Domestic firms, MNCs, India
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