Examining the sentiments of online consumer reviews and managerial responses of hotels using a dyadic data analytics approach

Examining the sentiments of online consumer reviews and managerial responses of hotels using a dyadic data analytics approach

Hotels in Malaysia face a stiff competition among each other and the way to retain and improve their competitive advantage is through offering excellent service quality to customers. There is a significant knock-on effect from offering quality services to customers and this is in the form of a great...

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Bibliographic Details
Main Author: Mazlan, Nadia
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2019
Online Access:https://eprints.nottingham.ac.uk/57256/

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