Examining the sentiments of online consumer reviews and managerial responses of hotels using a dyadic data analytics approach
Hotels in Malaysia face a stiff competition among each other and the way to retain and improve their competitive advantage is through offering excellent service quality to customers. There is a significant knock-on effect from offering quality services to customers and this is in the form of a great...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/57256/ |