APA (7th ed.) Citation

Hou, F., Guan, Z., Li, B., & Chong, A. Y. L. (2019). Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China. Emerald.

Chicago Style (17th ed.) Citation

Hou, Fangfang, Zhengzhi Guan, Boying Li, and Alain Yee Loong Chong. Factors Influencing People’s Continuous Watching Intention and Consumption Intention in Live Streaming: Evidence from China. Emerald, 2019.

MLA (9th ed.) Citation

Hou, Fangfang, et al. Factors Influencing People’s Continuous Watching Intention and Consumption Intention in Live Streaming: Evidence from China. Emerald, 2019.