Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China
Purpose – This research aims to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming. Design/methodology/approach – This research conducted a mixed-methods study. The semi-structured interview was deployed to develop a research model and a li...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2019
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/57228/ |