Malaysian consumer preferences of hypermarkets in the context of global and local brands

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Malaysian consumer preferences of hypermarkets in the context of global and local brands

Purpose: This study aims to research the factor influencing Malaysian consumers to shop at any particular hypermarket, and to investigate whether the preferences change according to local or global brand-name. The factors analyzed are Physical environment, Price, Service Quality, Brand Image, Produc...

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Bibliographic Details
Main Author:	Laraib, Senia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/57203/

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