Malaysian consumer preferences of hypermarkets in the context of global and local brands
Purpose: This study aims to research the factor influencing Malaysian consumers to shop at any particular hypermarket, and to investigate whether the preferences change according to local or global brand-name. The factors analyzed are Physical environment, Price, Service Quality, Brand Image, Produc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/57203/ |