The Ageing Megatrend - Are Businesses Responding?

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The Ageing Megatrend - Are Businesses Responding?

This research examines whether businesses have responded to the demographic trend which is seeing a “…shift from a predominantly young to an older population” (Government Office for Science, 2016, p. 24), focusing specifically on drivers of response within businesses and also revealing barriers to r...

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Bibliographic Details
Main Author:	Phillips, Victoria/VL
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	Ageing Megatrend. Examination of business strategy to respond to demographic change
Online Access:	https://eprints.nottingham.ac.uk/56939/

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