The Ageing Megatrend - Are Businesses Responding?

This research examines whether businesses have responded to the demographic trend which is seeing a “…shift from a predominantly young to an older population” (Government Office for Science, 2016, p. 24), focusing specifically on drivers of response within businesses and also revealing barriers to r...

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Bibliographic Details
Main Author: Phillips, Victoria/VL
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2019
Subjects:
Online Access:https://eprints.nottingham.ac.uk/56939/