Detecting and analysing changes in consumer behaviour during life events
Consumer behaviour changes over time as people experience life events, stages and transitions. There has been little empirical research that analyses these changes using real world transaction data. This thesis contributes to the research on the consumer life course through the creation of two metho...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/56630/ |