Media planning in the promotional industries

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Media planning in the promotional industries

Media planning agencies occupy an interesting space within the promotional industries, at once part of and separate to advertising and media production. The ostensible role of media planning is to select the best media opportunities for conveying promotional messaging to a client brand’s desired tar...

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Bibliographic Details
Main Author:	Gerstman, Victoria C.
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	media planning media agencies promotional industries; advertising campaigns
Online Access:	https://eprints.nottingham.ac.uk/56304/

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