Media planning in the promotional industries
Media planning agencies occupy an interesting space within the promotional industries, at once part of and separate to advertising and media production. The ostensible role of media planning is to select the best media opportunities for conveying promotional messaging to a client brand’s desired tar...
| Main Author: | |
|---|---|
| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/56304/ |