China’s music industry unplugged: Business models, copyright and social entrepreneurship in the online platform economy
This research project focuses on the music industry in China, to discuss proper business models through which revenue can be generated and maintained with a shifting demographic audience base, where an increasing number of people are consuming music online and in the cloud. The first part of the the...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/55633/ |