Examining the Role of Trust between Beauty Influencers & Followers and its Impact on Sponsored Content in the Indian Landscape

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Examining the Role of Trust between Beauty Influencers & Followers and its Impact on Sponsored Content in the Indian Landscape

This research study investigates the key factors that lead to trust between beauty influencers and their followers. Alternatively, this study attempts to understand whether trust levels have any impact on how followers view sponsored content. With the beauty industry evolving rapidly due to the impa...

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Bibliographic Details
Main Author:	Rao, Malvika
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/55146/

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