Examining the Role of Trust between Beauty Influencers & Followers and its Impact on Sponsored Content in the Indian Landscape
This research study investigates the key factors that lead to trust between beauty influencers and their followers. Alternatively, this study attempts to understand whether trust levels have any impact on how followers view sponsored content. With the beauty industry evolving rapidly due to the impa...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/55146/ |