Assessing how Social Media Marketing Motivates Consumers to Purchase New Artists’ Offerings in the Music Industry
This exploratory study illustrates how social media marketing motivates music consumers to listen to new, smaller, lesser-known and independent artists. It uncovers the fact that music consumers are only driven to listen to the offerings of these artists but not induced to purchase the music. It is...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2018
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| Online Access: | https://eprints.nottingham.ac.uk/54884/ |