Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product
Regardless the acknowledged impact of Word-of-Mouth communication on the buying decision-making process, studies examining how Word-of-Mouth recipients utilise such information is scarce. Therefore, this study exhibits a framework which comprises of various elements having impacts on the recipients’...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54830/ |
| _version_ | 1848799077703090176 |
|---|---|
| author | Mai, Ngoc Phuong |
| author_facet | Mai, Ngoc Phuong |
| author_sort | Mai, Ngoc Phuong |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Regardless the acknowledged impact of Word-of-Mouth communication on the buying decision-making process, studies examining how Word-of-Mouth recipients utilise such information is scarce. Therefore, this study exhibits a framework which comprises of various elements having impacts on the recipients’ use of Word-of-Mouth communication and the respective results of the use of Word-of-mouth within the buying intentions of recipients. The empirical evidences derived from the framework examination illustrates that characters of the Word-of-Mouth source (namely trustworthiness, expertise and experience) strongly influence the usage of Word-of-Mouth communication in face-to-face setting. Additionally, the finding affirms a strong and positive relationship between the use of Word-of-Mouth communication and attitudes toward the infant formula milk products. Theoretical and managerial contributions for researchers and practitioners are provided with guidelines for further research. |
| first_indexed | 2025-11-14T20:29:56Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-54830 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:29:56Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-548302022-11-25T15:38:36Z https://eprints.nottingham.ac.uk/54830/ Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product Mai, Ngoc Phuong Regardless the acknowledged impact of Word-of-Mouth communication on the buying decision-making process, studies examining how Word-of-Mouth recipients utilise such information is scarce. Therefore, this study exhibits a framework which comprises of various elements having impacts on the recipients’ use of Word-of-Mouth communication and the respective results of the use of Word-of-mouth within the buying intentions of recipients. The empirical evidences derived from the framework examination illustrates that characters of the Word-of-Mouth source (namely trustworthiness, expertise and experience) strongly influence the usage of Word-of-Mouth communication in face-to-face setting. Additionally, the finding affirms a strong and positive relationship between the use of Word-of-Mouth communication and attitudes toward the infant formula milk products. Theoretical and managerial contributions for researchers and practitioners are provided with guidelines for further research. 2018-12-01 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/54830/1/NgocPhuongMai_Dissertation_MScBusinessandManagement.docx Mai, Ngoc Phuong (2018) Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product. [Dissertation (University of Nottingham only)] |
| spellingShingle | Mai, Ngoc Phuong Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product |
| title | Traditional Word-of-Mouth antecedents, attitudes and purchase intentions:
A case of Vietnam’s infant formula product |
| title_full | Traditional Word-of-Mouth antecedents, attitudes and purchase intentions:
A case of Vietnam’s infant formula product |
| title_fullStr | Traditional Word-of-Mouth antecedents, attitudes and purchase intentions:
A case of Vietnam’s infant formula product |
| title_full_unstemmed | Traditional Word-of-Mouth antecedents, attitudes and purchase intentions:
A case of Vietnam’s infant formula product |
| title_short | Traditional Word-of-Mouth antecedents, attitudes and purchase intentions:
A case of Vietnam’s infant formula product |
| title_sort | traditional word-of-mouth antecedents, attitudes and purchase intentions:
a case of vietnam’s infant formula product |
| url | https://eprints.nottingham.ac.uk/54830/ |