Informational Approach and Transformational Approach in Cross-cultural Advertising

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Informational Approach and Transformational Approach in Cross-cultural Advertising

This research address one of the most debatable subject of cross-cultural advertising, which is how multinational corporations choose between maintaining one approach and diversifying the methods of advertising when introducing their products to different overseas markets. The comparative analysis w...

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Bibliographic Details
Main Author:	Tran, Hoang My
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54812/

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