Informational Approach and Transformational Approach in Cross-cultural Advertising
This research address one of the most debatable subject of cross-cultural advertising, which is how multinational corporations choose between maintaining one approach and diversifying the methods of advertising when introducing their products to different overseas markets. The comparative analysis w...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54812/ |