Predicting Category Purchase Behaviour:
An Analysis of Image-Enhancing Products and Customer Personality Traits

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Predicting Category Purchase Behaviour: An Analysis of Image-Enhancing Products and Customer Personality Traits

Every day people look in the mirror to adjust his or her appearance. Some people glance every chance they get. Appearance is often modified through use of products: face cosmetics, tanning oils, or even diet pills. In some cases, though, purchasing can be extreme in order to cover up perceived “flaw...

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Bibliographic Details
Main Author:	Zlatic, Karly
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54663/

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