Predicting Category Purchase Behaviour: An Analysis of Image-Enhancing Products and Customer Personality Traits
Every day people look in the mirror to adjust his or her appearance. Some people glance every chance they get. Appearance is often modified through use of products: face cosmetics, tanning oils, or even diet pills. In some cases, though, purchasing can be extreme in order to cover up perceived “flaw...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54663/ |