Pricing strategies in the Malaysian manufacturing sector : a qualitative study

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Pricing strategies in the Malaysian manufacturing sector : a qualitative study

To keep up with the challenges of ever-increasing globalisation, Malaysian government is targeted to upgrade its value chain of the manufacturing sector to high value-added and complex products. A way to accelerate the transformation is to collaborate closely with world-class multinational industria...

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Bibliographic Details
Main Author:	Tan, Derrick Xue Fei
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54626/

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