Pricing strategies in the Malaysian manufacturing sector : a qualitative study
To keep up with the challenges of ever-increasing globalisation, Malaysian government is targeted to upgrade its value chain of the manufacturing sector to high value-added and complex products. A way to accelerate the transformation is to collaborate closely with world-class multinational industria...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54626/ |