The effects of job satisfaction and trust on sales force retention in a Malaysian universal bank

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The effects of job satisfaction and trust on sales force retention in a Malaysian universal bank

In most universal banks, retaining sales employees is an underlying approach in consolidating the strategy and planning of workforce. According to the resource-based view (RBV) theory, banks can only gain a competitive edge by developing their value-creating resources and capabilities due to the rar...

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Bibliographic Details
Main Author:	Chua, Benjamin Soong Lim
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54624/

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